Throwback Thursday: BOOK IT! Lenticular Button

Okay 80s kids, who had one of these? Did you get all the stars? Yes, the free pizza was awesome but all the cool kids had all 10 star stickers on these fabulous gigantic buttons, awarded for meeting reading goals. Fun fact: Pizza Hut still runs the BOOK IT! Program, which was created in 1984 and currently reaches over 14 million students every year. It’s one of the longest running programs of the kind in the United States. Tragically, the little bookworms of this generation get a paper passport and can check off goals on an app…YAWN. Bring back the buttons!


Even the most dedicated wordsmiths will likely learn a new one here: “lenticular,” as in: these buttons had a way cool flashy effect because they used lenticular printing, which prints two sliced images on plastic lenses to produce a different image depending on viewing angle. This technology has been around since the 1940s and has been used mostly for advertising and novelty items, but can also be handy for commercial applications showing objects in motion. Designing one of these items well takes a lot of careful study and very precise interlacing and printing. Creating one as dynamic and precise as the BOOK IT! logo is no easy task.

Kudos to the BOOK IT! Program for encouraging reading and backpack bling, circa 1984.

More info about the current BOOK IT! Program


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